Best CPA & Accountant Website Design

From a content standpoint, effective website for your accounting firm presents your unique value proposition in a clear and concise manner. It also makes it very easy for website visitors to get in touch with a member from your firm, whether that be by phone, email, or lead form. It is vital that the user-experience promotes your Call-to-Action (CTA) throughout your website and the user journey is intuitive.

On the design side, your website should be of modern aesthetic and practice modern, high-level UX principles that help improve your website’s conversions. This includes having a simple—yet engaging—layout, having ample opportunities for users to follow your CTA, makes proper use of colors for the sake of focal points and legibility, and much more.

All accounting websites should include the following pages (at minimum):

• Your website must have a Homepage that invites user and provides a quick introduction to your accounting firm, along with your unique value proposition.
• An About page will provide information regarding your firm’s history, philosophy, and anything else that you feel is unique and nice to share. You should also have a section on this page displaying your Team Members.
• Once a user clicks a team member on the About page, they should be taken to a Team Member Bio page that each member of your accounting firm will have. Each person’s bio should include information about your experience, qualifications, education and perhaps a bit on your personal life—if that is on-brand with your business in your market.
• We like to have a landing page for Services, where your website visitors can see a list of all of the accounting services you offer.
• Your website should have a Service Landing page for each, individual accounting service you offer—this is very important! This will help your website’s SEO by ranking for search engine queries (or keywords) related to your service offerings.
• Of course, you couldn’t have the best accounting firm website without a Contact page, which includes a lead form, business contact information, and physical address.

Beyond these pages, there are necessary pages such as your Blog, Blog Article Post Type, Privacy Policy, Terms & Conditions, 404 page and more standard-use pages that are important, although less important to your online marketing efforts.

Our website designs put an emphasis on simplicity, and promote a more modern aesthetic than the vast majority of other websites you will see in the accounting industry. Our site designs are purpose-driven, considering your conversion goals, target audience, and more. With Sitebeam, you will get a high-end well-built website that is built to not only generate traffic, but also convert website visitors into leads for your growing accounting firm.

Once we receive the copy/content for your accounting firm’s website, we can have your website up within seven business days. If it takes you longer to write or supply our team with copy, this timeline may take longer.

Your Sitebeam website will be a completely custom design. We do not use accountant website templates and never use third-party WordPress themes. We will develop your accounting firm website from a custom WordPress theme—so it will be lightweight, modern, and have proper HTML markup for Search Engine Optimization (SEO) purposes.

Yes, your website will include lead forms and you can collect any fields necessary to help you qualify those leads. In our simple onboarding process, we have recommended fields, as well as a section to request additional form fields be added to your lead form.

Yes, we can add links to your client portal. Typically, we would add a link in the main navigation of the site as well as in the footer—but we can add them in other locations of your website as well.